Wednesday, September 6, 2017

Published 7:06 AM by with 0 comment

Top Designing Tips to Improve Mobile App Engagement


You always expect your app to be attractive and engaging than your competitors. Around 30% of users uninstall the app after the first use if the app is not engaging.
UI and UX are the crucial components that can make or break any app. You should use the formula: facility+ stylish = perfection to gain users’ attention. Because they have a major role in creating a compelling user experience.
Let’s see how mobile app engagement can be achieved by creating a compelling design.
1        1. Flow 1/5th rule?
The mobile app has less screen size, so that has a short attention span. Keep all the key features in the bottom down as that is the area people first see on the app.
2. Be wise and personalize:
Users have different tastes, but you can’t create an app for everybody’s taste. So mobile app development companies who develop app need to review the tastes of the users and should create a design that a majority of people prefer.
3. Appropriate Font is important:
The font has had a big impact on the UI.
Getting people to read and understand what the app is and engage with is not as simple as one might think. There are many factors to consider; Font type, Font size, Font color, background color... etc.
A Font does everything from representing the brand to increase legibility.

4. Pay focus to tiny details as well
Teeny-weeny details can create a huge impact. Menus and icon can be made attention-grabbing by adding special animation.
5.  Limit to fit:
Any application with many features are good but that is difficult to use.
If users want more services, they can be separated into categories and subsections. This kind of design gives a smooth and attractive look.

Need help to design a mobile app?
Reach FuGenX Technologies. FuGenX Technologies is an award-winning mobile app design and top mobile app development companies Chicago 

Reach FuGenX at www.fugenx.com





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Monday, August 14, 2017

Published 2:25 AM by with 1 comment

Top Social Media Analytics Tools for Your Marketing Success


To increase traffic to the website, a good analytics tool like Google Analytics is must. Choosing analytics tool depends on the type of analytics you are required to do. Many tech savvy companies use SAP Analytics solution to get done different analytics needs in enterprise environment. In fact, analytics tools are mainly helpful for identifying the mistakes and learn from the mistakes.

Top Social Media Analytics Tools for Your Marketing Success

Investing in more business initiatives without adopting analytics may push you into failure. Expecting marketing success without an idea of Analytics and without understanding changing customers’ interest may lead to the failure of new initiatives. 

Here are ideas on analytics of top social media marketing tools:

Twitter

After registering to Twitter Analytics (analytics.twitter.com), make sure you will use the right strategy to engage customers. If you plan accordingly and do analytics with the matching ideas of the customer, then you can easily increase followers’ size, interactions, the total number of tweets and favourites.

Pinterest

Pinterest Analytics (analytics.pinterest.com) is a perfect tool to generate more traffic to any kind of B2C business. Pinterest Analytics helps to know with which content of the website users are engaged with and also help to know users’ engagement with pins. If you are newbie to Pinterest, it is difficult to find the intended traffic in the beginning, but you can achieve it over the time. You can also analyse repins and the clicks using Pinterest Analytics.

FaceBook Page Insights

The Facebook Page Insight helps track users interaction with the page. Facebook Page Insight is used to analyze daily active users and know what time is best to post. Marketers can also check the number of likes and shares on a particular post to also determine the success of the post.

If you want to engage your customers with your Facebook page and need to improve the effectiveness of your posts, you are suggested to use FaceBook Page Insights.

FanPage Karma


There are many analytics tools available to monitor Facebook FanPage apart from FaceBook Page Insights, where FanPage Karma is one of them. You can have in-depth analysis of your Facebook page using FanPage Karma. The tool is helpful to perform analysis of your many Facebook pages and also helps compare it with your competitors. FanPage Karma helps analyze the key aspects of Fan Page with easy to find performance indicators.

To effectively engage your customers, use only best analytics tools. Now a days, big data analytics is becoming a more effective way to process and analyze data and use it to improve customer engagement.

Need Help to build Big Data Analytics Solution or Mobile App?

Reach FuGenX Technologies. FuGenX is an award-winning technology services company, specialized in mobile app development, Big Data Analytics and SAP solutions.
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Monday, June 19, 2017

Published 7:18 AM by with 0 comment

Does Customer Feedback Help Improve Business Growth?

Importance of customer feedback for your business

Customer feedback is a marketing term, which defines customers’ opinion about products or services.

Marketers leverage customer feedback to enhance customer experience and increase sales. Some leading mobile apps development companies in California are largely using customer feedback to improve their services.

The following six points will tell you why customer feedback is important to your business.

1. Helps to know customer taste and satisfaction

Knowing the customers’ taste will help you check whether the product has met customer satisfaction or not. Customer feedback can help you create better products and you can easily know customers’ taste with them.

Customer can be collected through many ways like sending email, push notification or using mobile app rating. Some mobile app development companies are helping their customers get customer feedback through well integrated rating feature.

2. Build better products or improve existing products

Based on the customers’ needs and satisfaction with your existing products, you can improve your products. On the other hand, before you create a new product, you need to know the taste and feedback of customers with your existing products (preceding products).

Innovative companies make a deep research on the customer’s product usage pattern and build products accordingly to meet their choice of selection.

Companies that build products on the feedback of customers are having a strong competitive advantage over other players in the field.

3. Actionable insight to create better customer experience

Mobile applications or trending technologies like Data Analytics help businesses turn feedback into insights. This well helps in the environment where growing up customers data generated by regular customers is difficult to maintain. With the insight into customers’ data, you can offer the best deals on products and services in order to bring back the customers.

You should try to directly interact with your customers and know their experience with the products. Having aware of customers’ taste will help you gain their attention towards your products.

4. Customer retention

Customer feedback plays a vital role in determining customers’ behavior, which further helps to build strategies to retain customers.

If your service is good and the customer is happy with it, then it is easy to build better relationship. By regularly collecting customer feedback, you can improve your products while improving customer experience. You should also try to get feedback from unhappy customers who intend to shop somewhere. 

Also Read:  How much will it cost to make app like MakeMyTrip

5. Understand customer behavior

While taking a business decision, you can’t take decision on random input. With the understandable feedback, you can easily know what customer thinks about the product and service that you provide. Customer feedback can drive your business in a safe path and increase profits.

6. Helps to identify happy customer

A customer who is the best believer in your business can contribute to the best changes your marketing effort can bring. They show real interest in your products and services. But how to find believed customer?

Through customer feedback, you can easily collect the opinions of loyal customers who are satisfied with the deals. Find that customer and develop a good business relation from where you can spread the business to different corners.

Customer feedback helps businesses drive improved products and services. Use feedback tools and make your customers engage for a long time period.
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Tuesday, May 16, 2017

Published 4:46 AM by with 2 comments

5 Top Benefits of Narrowing Your Blog Niche



When starting a business blog, you try to write on a variety of topics to reach more audience, which is not a bad idea. Instead of many verticals, if you choose a single vertical that influences you more, you can have many tangible benefits. Let me tell how?


Benefits of Narrowing Your Blog Niche

It’s Easier to Write

To write a blog on a variety of topics that you’re not well familiar with, you need to make active researches. Sometimes, it would be hassle. Having a particular niche in mind makes it easier for you to focus and to accumulate information.

Before you start writing a blog, select the category in which you are well-versed. So you can maintain a correct order flow in the blog, which helps users understand the stuff well. Some blog writers try to refer many blogs to gather the content, which sometime lead them in the wrong direction, which needs to be avoided.


Follow Your Natural Flow


The topic that you choose should be written in the order flow and help your users find the correct information and make them engaged with your blog. If users find a helpful information in your blog, then they will show interest to go into other blog articles, which makes them keep visiting your blog to gather knowledge, which will help you to increase more loyal readers.

Never try to use fancy or more complicated words, which may spoil their experience. Always be specific with your blog niche, which will make your blog famous.


Choosing related keywords

Search Engine Optimization has become an integral part of blog promotion where one can easily generate traffic and engage the users. You should be top Google’s rankings. Your content’s focus should be on both search engines and engaging readers.

To improve the ranking of your blog in search results, you should have a keyword research and add the related keywords to your content, which can help you rank well.


Targeting users on geography

There will be less profit or gain if you get traffic from non-targeted regions. So it is not good for both you and the blog readers, which may cause to reduce the traffic. So add keywords based on geography that helps to reach users in the targeted location.


Descriptive, lengthy content

The more content you add, the better result you will get from your monetization effort. You need to add easy to understand, eye catching, and engaging content. After posting the content, you can increase the traffic through social networking sites where you can find mass audience. Some mobile apps development companies in USA have used the same techniques to promote their blogs and apps. They mainly preferred Facebook, Google+, Twitter and LinkedIn.


Avoid to use author bio for every blog


You no need to include author bio in every blog post, which is known as an old blogging tactic. Instead in the same place, place some related posts links.
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Friday, April 21, 2017

Published 5:36 AM by with 1 comment

Every Start-up should Know These 4 Small Business Marketing Techniques

Marketing techniques are not same for all sorts of businesses, so here I am discussing about some marketing techniques that are specific to small businesses.

If one creates a successful marketing strategy, then it should be best to grow his business. Sometime researches are requisite for marketers to understand the needs of the users. Today all sorts of businesses, including every small scale mobile app development company in California are leveraging different marketing channels to build business.

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Below are some important marketing extensions that every small business owner should know.

4 Workable Marketing Techniques for Small Businesses
Well-built website
The most effective marketing tool for a small business is website. If a businessman neglects or avoids having a website in this juggernaut business world, then its business flow curve will point down. For one who has a business, it is mandatory to have a website for his business’s growth.

“About Us” and “Contact Us” page are a prime requisite for any website to have along with service or products pages. The above two sections are more important to engage the visitors and help them to make an enquiry and get solution. If essential, the sections should also be added in the footer.

Social media marketing
Website is like a landing page, where leads from all sources come together. Social media appearance increase demand for your business. Due to the increased usage of mobile phones, a large group of users spend hours on social media where it is good opportunity for small businesses to promote and spread brand values of their business globally.

Based on the business budget, if the owner wants to generate leads from social media marketing, he can use social media sites like Facebook, Twitter and LinkedIn depending on the targeted audience. Before placing ads on social media sites, it is better to understand current ad placement cost.

Engaging blog
Through blogs, businesses can easily reach the product and services to the public. It’s a better way to tell about their special deals in a descriptive manner. Blog is a workable marketing strategy to exhibit the value of business.

Small business owners mayn’t have enough time to spend on writing a blog, but they can hand over it to freelancing writers, so they can complete the task on time by writing engaging content.

Content marketing
“Content marketing” has been profitable for both small and big companies. But experts can do it better. They can use content different marketing channels and engage customers and increase awareness. Today, all sorts of businesses, including mobile app development companies in USA are giving preference for content marketing to promote their business online.
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Tuesday, February 7, 2017

Published 5:18 AM by with 0 comment

Secure Apps that keep Your Mobile Safe

Today all sorts of people are using smartphones for banking transactions, shopping and online payment, but most of them neglect security issues. This makes them face vulnerability to their personal data. These possible damages you may face when you deposit checks on your smartphone, pay for something on a public Wi-Fi network, and give access to your personal info for the downloaded apps. But we can’t tell you should avoid this, in one or another way, you need to give access.
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Today most users are not much worried about apps that get access to their personal data while downloading it. This can be problematic for them as some of these are ad supportive. There is a chance that ad networks can gather whatever info they want and use it for unethical activities. So you need to have mobile apps to avoid these possible damages. Let’s see some top apps in the market that help you be safe from these possible security threats.

1. Clueful

Clueful is an app-scanning service provided by Bitdefender. This app lets you have a complete look at the way your apps use your privacy. It allows users to see any malware or other dangerous software is built into the apps. It also ranks apps based on their access to personal info. Users can trust this app to make apps malware-free.

Platform: Android and iOS

Cost: Free

2. NowSecure Mobile

As analyst and security expert at PC Magazine, Max Eddy said some phones get affected by malicious software that creates a chance for another person to remotely control the phones. This allows hackers to listen to your phone calls or look into your data. To be prevented from such activities, Eddy suggests NowSecure Mobile app. This app goes through your phone's operating system, network, and other apps, so it can prevent security vulnerabilities. Depending on the vulnerabilities your phone got affected by, the app generates a security score.

Platform: Android and iOS

Cost: Free

3. Skycure

Today being attacked through public Wi-Fi has also become a major threat for mobile security. As security experts said, public Wi-Fi often invites vulnerabilities. When you connect to public Wi-Fi, hackers can get access to your data by replicating this network in another location. Skycure is the best app in the market which efficiently combats Wi-Fi network attacks. The app scans Wi-Fi networks to check these are vulnerable or not. The app also stores the locations of Wi-Fi networks.

4. Find My Phone (for iOS), and Android Device Manager ​(for Android)

Not just being prevented from online attacks is sufficient enough to avoid security breaches, rather you also need to seriously look into offline attacks. If you lose the device, there is an optimum chance that your data will be hijacked. iPhones are powered with Find My iPhone app, which tracks the location of the missed phone. The app allows users to sign into iCloud and switch on ‘Lost Mode’. This makes the device locked and displays your given contact number on the screen, so who wants to reach the device to the owner can easily do this. This app also have the facility to remotely erase all the data on the device.

For Android users, Android Device Manager app offers the same features and functionalities.

Platform: iOS and Android

Cost: Free

Conclusion:

Security issues are no longer a headache just for websites and enterprises, today it is impacting on an every individual. Let yourself choose the best apps you feel you need from the above list and be preventive against the attacks.

To overcome with security issues, many top mobile app development companies in USA and Middle East countries are planning to have a mobile apps that acts as the best firewall protector for their data.

Are you planning to have one such security app? 

Reach us at fugenx.com. FuGenX, one among top mobile app development companies, help to develop a safe and protective mobile app with attractive UI designs.
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Wednesday, January 18, 2017

Published 1:32 AM by with 0 comment

Want to know how Google Allo used

Does Google Allo have better features than WhatsApp? May be. But some tricks which are available in Google Allo are not available in other messaging apps. And its search is linked with Google search engine and the search results are straightforward.

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If you need tips to better use Google Allow, below are given some top tips.

Update your profile


Google Allo provides you the best messaging features. After installing Google Allo, you need to set the user name and image by editing the profile. You can easily change the user name and image of the profile by tapping the right corner button.

Search using Keywords
The search bar at the top of the mobile application helps you get quicker information that is appropriate to your keyword search. Allo search bar is only applicable to Android version.

Set your own notification sounds
If you want to get specific alert message from the specific user in Google Allo, you can do it by using custom notification sounds. To set a custom notification sound for a contact, first you need to open the contact chat window and tap on the specific user where you can find a profile details along with notification sound. Tap on the notification sounds and set the easy to recognise sound when the message is sent using Allo. The notification sound feature is available for Android version only.

Google Assistant
Google Assistant is the best information alert tool that is linked to Google accounts. If you want a quick detail from your personal info, regarding shopping offers, transaction details and many more, you can tap on Google Assistant and search as “what are my offers”, then the offers are revealed.

Google Assistant can add events to your Google Calendar, set up reminders and set your phone's alarm.

To set an event to calendar: Open Google Assistant chats and type “add to calendar”. The Assistant will ask to set the event name along with time and date.

To set an alarm: type “add alarm” where an option with timing is displayed. After choosing the specified time you can see the alarm set time just by typing “see alarm” which redirects to your phone’s alarm app.

Also read: What are the important things required in designing E-commerce Mobile App?

To set remainder: type “remainder” one can easily set a remainder by using simple language like “remind me to have early breakfast” and you can easily get details of other remainders.

If you want to avoid or disconnect with the email that is automatically connected with Google Allo, just tap the menu button and go to settings (Google account) where you can find listed account and then tap disconnect.

Play games
Google Allo provides a good opportunity to play games either by choosing single player or multiplayer. To start a game while having a chat with someone else, type “@Google” at Google Assistant and use the keyword “play games”. If you want to play your own choice of game, then type “play games” in the Google Assistant. There are number of games like quiz games, classic games and puzzle games.

Block Fake Holders
To avoid fake users, you have an option to block them. To block someone, you first need to find their name and hold the name till the menu appears, then choose a block option.

Develop a Mobile app like Allo which can simplify your works and enhance productivity. Following Allo, many mobile app development companies in Washington are developing apps similar to Allo.

Need help to develop a mobile app?

We at FuGenX are a top mobile app development company in California, helping businesses develop messaging app likes Allo, WhatsApp, and build long-lasting customer relationship.

Reach FuGenX at www.fugenx.com for world-class mobile app and game development service.
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