Tuesday, November 14, 2017

Published 11:56 PM by with 0 comment

How mobile app marketing helps to improve your business?

app marketing


Did you know that almost 2.8 million applications in the Google Play Store and the app store had 2.2 million as of march 2017?

Well, you need to get attention from your users and target audiences with the help of a mobile app. A successful mobile app marketer follows the best guidelines to build a good reputation in the market. Moreover they concentrate on customer behaviour & initiatives. Consider these many mobile app development companies California that are using best marketing techniques for their apps:

Here I will describe few more steps on mobile app marketing:

v  Customer Preferences
v  Stand Out
v  Best Modelling of your App
v  Marketing Models
v  Focus on Customer Satisfaction
v  Marketing Strategy
v  Optimization

v  Customer Preferences:
One of the crucial step is to give attention to your targeted audiences so you can find different kinds of ways to attract customer, and find closely the unique behavioural patterns.
For example - youngsters could easily understand latest technologies, like Android, Blackberry, iPhone, but business people and professionals would want apps with more security.
You can use one of the accessible ways to drive in some traffic and study what they need. In order to deliver the best services, customer preference is an important factor to be considered.

v    Differ from your competitor :
In this digital era, your mobile application should be unique and shall maintain features that stand out, compared to your competitors. Serving your customers with the same thing some other on the Play Store does, would be in vain.


v  Best Modelling
This is also one of the most important strategies to make your app successful. User experience is a part of it, which determines how well people connect with your idea. Your app’s model should be user-friendly and must have more than barely functional screens. Each and every screen shall make a smooth transition and present the user with a different content or function.

v  Marketing Models
§  In-app advertising
§  Paid model
§  Freemium model app


(a)   In app advertising :
If you can choose in-app advertising, you need to build your app free and earn money through ads only.

(b)   Paid model :
In case of a paid model, the user have to make a purchase to initiate the download and use the app. 

(c)    Freemium model app :
In case of freemium models, basic features are free. If the user wants to use all features of your app, they have to pay for the full version of application.

v  Choose right way to market Consumer satisfaction :
After developing your application, you need to choose good ways to market your product, like attractive design, target location and many other factors. Then, with the help of digital platform like social media.

v  Marketing Strategy:
At this point, you need to go for some marketing techniques. Now this is a big step. Here you can offer different deals, collect and process leads and select the right mobile app platforms for marketing your application.

v  Optimize your application :
With the help of digital marketing adviser you should promote your application in App Store and Play Store using keywords, titles, descriptions etc. Only if your app is visible, it would achieve the goals it has been designed for.

Conclusion:
Most of the Mobile app development companies Washington DC do follow the mentioned guidelines. However, what separates one from the rest of the lot is how well they assimilate and implement the guidelines. And in this case, it all boils down to experience.

We at FuGenX excel at creating feasible mobility solutions that have best ROI and produce remarkable results in a shorter time period.

Reach us at https://fugenx.com/
Read More
      edit

Friday, October 6, 2017

Published 12:24 AM by with 0 comment

Why Your Business Needs A Good Mobile Marketing Strategy?


In 2017, the number of people who adopted smartphone heavily increased from 2016. The number is projected to keep climbing in the coming years. Five out of every six people in the world have at least one mobile device—smartphone or tablet. In the US, the mobile adoption rate is 95%. It is nearly same in other countries. On other hand, all sorts of businesses are adopting mobile apps to enrich customer experience and stay ahead of the competition.
People spend more time on mobile devices. They use it to shop online, chat with friends, learn, and watch movies, etc. So there is an increased demand for mobile application development companies and mobile apps.
Business owners looking to build new customer segment reach customers through mobile advertisement. If customers are unable to find the business they are looking for, such businesses will go out of the presence.
Businesses should take advantage of mobile marketing to reach out customers where they are:
Here are five reasons why:

People spend time on mobile devices:
In an average, a US mobile user spends around 4 hours on mobile devices. 90% of people own some kind of mobile devices. In fact, mobile devices can do almost all they need. Since people spend ample of time on a mobile device, businesses should make use of mobile ads. Invest in their love for the mobile device and use it to grow your business.

People are shopping on mobile devices:
People are busy, so there is no time for them to go shopping. So as a business owner, you should invest in mobile marketing to give people the option of buying online. When you have a good mobile marketing strategy that provides you, you can easily increase sales.

 A mobile-friendly business is a prosperous business:
You should have a mobile-based customer engagement strategy to promote your business to a targeted audience. In fact, a mobile-friendly business is a prosperous business.

Mobile marketing reaches more people:
You do not have to worry to get your message out to your potential audience when you have a good mobile marketing strategy. Mobile devices are popular across all demographics. Whether your target audience is male or female, youth or aged people, or any other demographic you want to target mobile marketing is the most efficient way to reach out them.

To have edge over competition:
You will go with the desires of your customers when you have a mobile application. When you have a mobile application, it is easy to execute your mobile marketing strategy, with the understanding of user behavior pattern.

Have a plan to develop the mobile app for your business?
If yes, FuGenX Technologies is here to help you. FuGenX Technologies is one of the truly business-friendly best android app development companies Washington DC. We’ve developed many award-winning apps for mobile platforms with trending features. We are also one of the emerging iOS app development companies Dallas.
Reach FuGenX at www.fugenx.com


Read More
      edit

Tuesday, September 26, 2017

Published 3:46 AM by with 0 comment

Top Trends in Mobile App Development to Look For In 2018


Mobile app development is undoubtedly dominating the technology space over the last 10 years. The year 2018 is also anticipated to be promising from the perspective of mobile apps development and 2018 is set to be another gorgeous year.

 “According to a source, by 2020 there will be over 6.1 billion smartphone users surpassing the fixed line subscriptions.”

These changes in mobile app development are surely going to happen. Here we will briefly review the latest mobile app development trends expected in 2018.

1.    Artificial Intelligence (AI) / Machine Learning in mobile app development:
Artificial Intelligence (AI) and Machine Learning are among the hottest topics at the moment. In fact, AI has grown significantly in the last two years. Years 2016 and 2017 have brought some interesting AI trends, such as language learning and reinforcement learning. These are our AI predictions for 2018.

“According to IDC, the AI market will grow to more than $47 billion in 2020”.

Some giant corporations are paying a lot of attention to machine learning and artificial intelligence. This encourages industries like retail, business, education, finance, law, finance, health, and banking heavily adopt machine learning apps in the coming years.
Subsequently, AI will be integrated more into our lives and continue to revolutionize our world.

2. Virtual reality (VR), Augmented reality (AR):
AR and VR are already revolutionary technologies in gaming and entertainment sector today.
VR devices such as Samsung Gear VR, Google Cardboard, and Oculus Rift are becoming increasingly popular.
AR games such as like Pokemon Go, iOnRoad, Sky Siege and myNav are also increasingly addictive.
They are being used throughout the industry and started to dominate the market. But it’s not just about games and entertainment anymore. In 2018, we are expected to see VR and AR apps in the retail industry as well. Today all major marketing solutions and mobile applications development USA are making use of AR to be better.

3. Internet of Things (IoT) and Wearable Apps are the New Rage:
2018 could be a big year for IoT and wearable apps. These apps are among the most fascinating mobile app development trends.
“According to International Data Corporation (IDC),  the market for wearable devices is going to experience a composite annual growth rate of 20.3 %, leading to 213.6 million units shipped in 2020”.


4. Mobile App Security and App with Data Science & Big Data
In the coming year, tech companies will make efforts to develop a safe environment for their mobile applications.
In 2018, the focus is more on the core data capabilities of companies and that is by improving the functionality of big data applications. Tracking the use of a device can be done efficiently using big data analysis.

5. Other important mobile application development trends for 2018:
1. Enterprise and micro apps will keep on advancing
2. M-Commerce is becoming extremely popular
3. Location-based applications are on the growth
4. Cloud-driven mobile applications are on the rise
5. AMP is redefining the Web App Landscape.

Conclusion:
To emerge in 2018, these trends offer new opportunities for entrepreneurs and consumers with an amazing mobile application experience. FuGenx    Technologies is an experienced IT partner having its footprints in the Mobile App Development.
FuGenX is among the top mobile app companies New York
FuGenX is specialized in Mobile Application, Game, Web development, AI, Machine Learning, Automation, and Big Data Analytics.

Reach FuGenX at www.fugenx.com
Read More
      edit

Wednesday, September 6, 2017

Published 7:06 AM by with 0 comment

Top Designing Tips to Improve Mobile App Engagement


You always expect your app to be attractive and engaging than your competitors. Around 30% of users uninstall the app after the first use if the app is not engaging.
UI and UX are the crucial components that can make or break any app. You should use the formula: facility+ stylish = perfection to gain users’ attention. Because they have a major role in creating a compelling user experience.
Let’s see how mobile app engagement can be achieved by creating a compelling design.
1        1. Flow 1/5th rule?
The mobile app has less screen size, so that has a short attention span. Keep all the key features in the bottom down as that is the area people first see on the app.
2. Be wise and personalize:
Users have different tastes, but you can’t create an app for everybody’s taste. So mobile app development companies who develop app need to review the tastes of the users and should create a design that a majority of people prefer.
3. Appropriate Font is important:
The font has had a big impact on the UI.
Getting people to read and understand what the app is and engage with is not as simple as one might think. There are many factors to consider; Font type, Font size, Font color, background color... etc.
A Font does everything from representing the brand to increase legibility.

4. Pay focus to tiny details as well
Teeny-weeny details can create a huge impact. Menus and icon can be made attention-grabbing by adding special animation.
5.  Limit to fit:
Any application with many features are good but that is difficult to use.
If users want more services, they can be separated into categories and subsections. This kind of design gives a smooth and attractive look.

Need help to design a mobile app?
Reach FuGenX Technologies. FuGenX Technologies is an award-winning mobile app design and top mobile app development companies Chicago 

Reach FuGenX at www.fugenx.com





Read More
      edit

Monday, August 14, 2017

Published 2:25 AM by with 2 comments

Top Social Media Analytics Tools for Your Marketing Success


To increase traffic to the website, a good analytics tool like Google Analytics is must. Choosing analytics tool depends on the type of analytics you are required to do. Many tech savvy companies use SAP Analytics solution to get done different analytics needs in enterprise environment. In fact, analytics tools are mainly helpful for identifying the mistakes and learn from the mistakes.

Top Social Media Analytics Tools for Your Marketing Success

Investing in more business initiatives without adopting analytics may push you into failure. Expecting marketing success without an idea of Analytics and without understanding changing customers’ interest may lead to the failure of new initiatives. 

Here are ideas on analytics of top social media marketing tools:

Twitter

After registering to Twitter Analytics (analytics.twitter.com), make sure you will use the right strategy to engage customers. If you plan accordingly and do analytics with the matching ideas of the customer, then you can easily increase followers’ size, interactions, the total number of tweets and favourites.

Pinterest

Pinterest Analytics (analytics.pinterest.com) is a perfect tool to generate more traffic to any kind of B2C business. Pinterest Analytics helps to know with which content of the website users are engaged with and also help to know users’ engagement with pins. If you are newbie to Pinterest, it is difficult to find the intended traffic in the beginning, but you can achieve it over the time. You can also analyse repins and the clicks using Pinterest Analytics.

FaceBook Page Insights

The Facebook Page Insight helps track users interaction with the page. Facebook Page Insight is used to analyze daily active users and know what time is best to post. Marketers can also check the number of likes and shares on a particular post to also determine the success of the post.

If you want to engage your customers with your Facebook page and need to improve the effectiveness of your posts, you are suggested to use FaceBook Page Insights.

FanPage Karma


There are many analytics tools available to monitor Facebook FanPage apart from FaceBook Page Insights, where FanPage Karma is one of them. You can have in-depth analysis of your Facebook page using FanPage Karma. The tool is helpful to perform analysis of your many Facebook pages and also helps compare it with your competitors. FanPage Karma helps analyze the key aspects of Fan Page with easy to find performance indicators.

To effectively engage your customers, use only best analytics tools. Now a days, big data analytics is becoming a more effective way to process and analyze data and use it to improve customer engagement.

Need Help to build Big Data Analytics Solution or Mobile App?

Reach FuGenX Technologies. FuGenX is an award-winning technology services company, specialized in mobile app development, Big Data Analytics and SAP solutions.
Read More
      edit

Monday, June 19, 2017

Published 7:18 AM by with 0 comment

Does Customer Feedback Help Improve Business Growth?

Importance of customer feedback for your business

Customer feedback is a marketing term, which defines customers’ opinion about products or services.

Marketers leverage customer feedback to enhance customer experience and increase sales. Some leading mobile apps development companies in California are largely using customer feedback to improve their services.

The following six points will tell you why customer feedback is important to your business.

1. Helps to know customer taste and satisfaction

Knowing the customers’ taste will help you check whether the product has met customer satisfaction or not. Customer feedback can help you create better products and you can easily know customers’ taste with them.

Customer can be collected through many ways like sending email, push notification or using mobile app rating. Some mobile app development companies are helping their customers get customer feedback through well integrated rating feature.

2. Build better products or improve existing products

Based on the customers’ needs and satisfaction with your existing products, you can improve your products. On the other hand, before you create a new product, you need to know the taste and feedback of customers with your existing products (preceding products).

Innovative companies make a deep research on the customer’s product usage pattern and build products accordingly to meet their choice of selection.

Companies that build products on the feedback of customers are having a strong competitive advantage over other players in the field.

3. Actionable insight to create better customer experience

Mobile applications or trending technologies like Data Analytics help businesses turn feedback into insights. This well helps in the environment where growing up customers data generated by regular customers is difficult to maintain. With the insight into customers’ data, you can offer the best deals on products and services in order to bring back the customers.

You should try to directly interact with your customers and know their experience with the products. Having aware of customers’ taste will help you gain their attention towards your products.

4. Customer retention

Customer feedback plays a vital role in determining customers’ behavior, which further helps to build strategies to retain customers.

If your service is good and the customer is happy with it, then it is easy to build better relationship. By regularly collecting customer feedback, you can improve your products while improving customer experience. You should also try to get feedback from unhappy customers who intend to shop somewhere. 

Also Read:  How much will it cost to make app like MakeMyTrip

5. Understand customer behavior

While taking a business decision, you can’t take decision on random input. With the understandable feedback, you can easily know what customer thinks about the product and service that you provide. Customer feedback can drive your business in a safe path and increase profits.

6. Helps to identify happy customer

A customer who is the best believer in your business can contribute to the best changes your marketing effort can bring. They show real interest in your products and services. But how to find believed customer?

Through customer feedback, you can easily collect the opinions of loyal customers who are satisfied with the deals. Find that customer and develop a good business relation from where you can spread the business to different corners.

Customer feedback helps businesses drive improved products and services. Use feedback tools and make your customers engage for a long time period.
Read More
      edit

Tuesday, May 16, 2017

Published 4:46 AM by with 2 comments

5 Top Benefits of Narrowing Your Blog Niche



When starting a business blog, you try to write on a variety of topics to reach more audience, which is not a bad idea. Instead of many verticals, if you choose a single vertical that influences you more, you can have many tangible benefits. Let me tell how?


Benefits of Narrowing Your Blog Niche

It’s Easier to Write

To write a blog on a variety of topics that you’re not well familiar with, you need to make active researches. Sometimes, it would be hassle. Having a particular niche in mind makes it easier for you to focus and to accumulate information.

Before you start writing a blog, select the category in which you are well-versed. So you can maintain a correct order flow in the blog, which helps users understand the stuff well. Some blog writers try to refer many blogs to gather the content, which sometime lead them in the wrong direction, which needs to be avoided.


Follow Your Natural Flow


The topic that you choose should be written in the order flow and help your users find the correct information and make them engaged with your blog. If users find a helpful information in your blog, then they will show interest to go into other blog articles, which makes them keep visiting your blog to gather knowledge, which will help you to increase more loyal readers.

Never try to use fancy or more complicated words, which may spoil their experience. Always be specific with your blog niche, which will make your blog famous.


Choosing related keywords

Search Engine Optimization has become an integral part of blog promotion where one can easily generate traffic and engage the users. You should be top Google’s rankings. Your content’s focus should be on both search engines and engaging readers.

To improve the ranking of your blog in search results, you should have a keyword research and add the related keywords to your content, which can help you rank well.


Targeting users on geography

There will be less profit or gain if you get traffic from non-targeted regions. So it is not good for both you and the blog readers, which may cause to reduce the traffic. So add keywords based on geography that helps to reach users in the targeted location.


Descriptive, lengthy content

The more content you add, the better result you will get from your monetization effort. You need to add easy to understand, eye catching, and engaging content. After posting the content, you can increase the traffic through social networking sites where you can find mass audience. Some mobile apps development companies in USA have used the same techniques to promote their blogs and apps. They mainly preferred Facebook, Google+, Twitter and LinkedIn.


Avoid to use author bio for every blog


You no need to include author bio in every blog post, which is known as an old blogging tactic. Instead in the same place, place some related posts links.
Read More
      edit